John Morris

Founder & Executive Chairman

John is the Founder and Executive Chairman of 17 Asset Management, an impact advisory and asset management firm, where he manages the firm’s overarching strategy. John spent 23 years at Merrill Lynch, managing businesses in London and Dubai and launching market-based country plans across Europe, Africa, Middle East, and Latin America. John then moved to the New York office where he was Chairman of Latin America and Head of International Product and Marketing. Following Merrill Lynch, John co-founded Clearbrook Global Advisors, an institutional asset management advisory firm that grew assets to over $20 billion in AUAs. Following Clearbrook, John co-founded Snowden Lane Advisors, a wealth management firm with $10 billion currently in AUM. John also served as a Board Member and Managing Partner of SOCAP Global where he launched the Good Capital Project and designed the Total Impact Portfolio Challenge.

John works with global clients with a focus on product design, product distribution and impact measurement of the emerging stakeholder economy. His work focuses on designing scalable products that authentically align with the UN SDGs, provide return profiles that meet the objectives of targeted capital providers, and meet the needs of those most affected. John is a frequent speaker on the topics of asset classes, investor segments, distribution channels and how product design can help achieve the UN Sustainability Goals. John lives in Princeton, NJ with his wife, and has four daughters and four granddaughters.